• Privacy Policy


Last updated: 4 July 2019, 11.40 (GMT+7) 

This Privacy Policy describes how Emina Cosmetics (“Emina Cosmetics”, “Emina”, “we”, “us”, and/or “our”) handle personal data we collect online (e.g. through our website or social media channels) and offline (e.g. through customer support channels, our retail locations, and in-person promotional activities) (collectively, the “Services”). This Privacy Policy explains the types of personal data we collect and process, how we may use and share the data, and the choices that are available to you with respect to our handling of your data.

Click on the links below to jump to the different sections of our Privacy Policy:

  • What We Collect
  • Advertising and Analytics Services Provided by Others
  • How We Use Your Information
  • How We Share Your Information
  • Your Rights and Choices
  • Children
  • Data Transfers and Privacy Shield
  • Links to Other Websites and Third Party Content
  • Data Retention
  • Changes to Our Privacy Policy
  • Contacting Emina Cosmetics

What We Collect

Information we collect directly from you

We collect the information you provide directly to us, such as when you sign up to our newsletter, express interest in our vouchers, or interact with us on social media. The types of personal data we may collect directly from you include:

  • Contact information, such as your name, date of birth, email address, mobile number, Instagram account, and profession;
  • skin information, such as your skin type, skin concern, skin tone, and undertone;
  • product information, such as which make-up products you have and how do you know Emina Cosmetics; and
  • any other information you choose to provide.

Information about your use of our Services

We collect information about your use of the Services, such as the products you express interest in.

Share Feature

If you choose to use our share feature to tell a friend about Emina Cosmetics, we may collect your email corresponding to the sharing channel in which you will share our product.

Game Feature

Emina does not take your photo, username, or cookies data from the usage of the game feature. 

Information we collect from other sources

When you access the Services through a social network, we collect information from the social network in accordance with your settings on the social network. If you interact with us on social media, we will collect information about those interactions. The information we may collect includes your name, picture, social media handle or username, and email address corresponding to the social media. We may also collect information about you from third parties, including publicly available sources or friends that share our products on their sharing channels.

Information we collect by automated means

When you visit our sites, we collect certain information automatically. To collect this information, we may use cookies and similar technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected devices to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also collect information about your online activities over time and across third-party websites. The information we collect automatically may include:

  • URLs that refer visitors to our websites;
  • search terms used to reach our websites;
  • details about the devices that are used to access our website (Such as IP address, browser information, device information, and operating system information);
  • details about your interaction with our websites (Such as the date, time, length of stay, heat map, specific pages accessed during your visits to our website, and which marketing emails you may have opened); and
  • usage information (Such as the number and frequency of visitors to our websites).

We may associate this information with your newsletter subscription if you subscribed to one, the device you use to connect to our Services, or email or social media accounts that you use to engage with us.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on our behalf across the internet and in mobile applications. These entities may use cookies and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, pages heat map, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Emina Cosmetics and others to, but not limited to analyze and track data, determine the popularity of certain product or content, deliver advertising and content targeted to your interests on our Services and other websites, and have a better understanding of your online activity.

How We Use Your Information

We may use the information we collect to deliver the products you request, to maintain and customize your newsletter subscription and our interactions with you, and to provide, maintain, and improve our Services. We also use the information we collect to:

  • Communicate with you about our Services, including to tell you about products and services that you might be interested in;
  • facilitate your engagement with the Services, including enabling you to post comments and product reviews;
  • inform you regarding our new product(s) launching date, new product(s) information, and brand-related information;
  • offer deals, giveaway, and promotions; and 
  • conduct or administer surveys and other market research.

How We Share Your Information

We may share the information we collect to:

  • With select partners as a part of co-sponsored promotions;
  • to comply with a legal or regulatory obligation, protect, and defend Emina Cosmetics’s rights or property, protect the safety of our customers and website users or the public, and protect against legal liability;
  • in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
  • between and among Emina Cosmetics’ current and future parents, subsidiaries, affiliates, and other companies under common control and ownership; and
  • with your consent and at your direction.

When you provide a product review or other content, that content will be sorted by Emina Cosmetics team and the selected product review will be publicly posted. Other website visitors may be able to see your name or other information about you that you post, such as your social media account or username.

Your Rights and Choices

Opting Out of Newsletter

You may unsubscribe from our newsletter at any time by following the instructions included in those emails. If you opt out of receiving such communications, note that we may continue to send you non-promotional emails (Such as emails about changes in our legal terms or privacy policy).

Restricting Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.


Our Services are not designed for children and do not knowingly collect personal data from children (Under 12 years old). If you have a reason to believe that a child has provided personal data to us, please contact us on marketing@eminacosmetics.com and we will double check the facts and delete that information from our database if it’s proven to be children data.

Links to Other Websites and Third-Party Content

We may provide links to third-party websites, services, and applications, such as Instagram and other e-commerce websites, those are not operated or controlled by Emina Cosmetics. This Privacy Policy does not apply to third-party services, and we cannot take responsibility for the content, privacy policies, or practices of third-party services. We encourage you to review the privacy policies of any third-party service before providing any information to or through them.

The Services may include an activity feed, social media buttons and widgets, such as Instagram “Love” button or Sociolla “Add to wishlist” button. Your interactions with these features are governed by the privacy policy of the third-party service that provides the feature.

Data Retention

Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the data was collected, and any other permissible, related purpose.

Changes to Our Privacy Policy

We may change this Privacy Policy from time to time. If we do so, we will post the updated policy on our sites and will indicate when the Privacy Policy was last revised. We will also send you an email notice that our Privacy Policy has recently changed. You should periodically review our current Privacy Policy to stay informed of our personal data practices.

Contact Emina Cosmetics

If you have questions or concerns regarding this Privacy Policy, or would like to update your preferences or information we have about you, please contact us at the address provided below. We will take reasonable and immediate steps to accommodate your request.

Emina Cosmetics (PT Paragon Technology & Innovation)

Jl. Kp. Baru IV No.I

Ulujami, Pesanggrahan

South Jakarta 12250


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